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Get Creative: Marketing Strategy (Online)
Craft, develop, and pitch your digital marketing plan. In this course students learn how to apply value proposition, identify and analyze brand attributes, and conduct a SWOT analysis for a brand, product, or service of their choosing. Learn from industry experts and guest speakers as you apply theory into practice to create your own digital marketing strategy. This is suggested as course number two of five in the D...
Oct 01 - Nov 03
Online
Fall 2019
Programmatic, Mobile, and Native Marketing (Online)
Take your brand and business to the next level as we explore the roles of digital, mobile, and native marketing. In this course, we will examine the pros and cons of various media, how they relate to each other and data optimization, and how it all comes together to form a campaign. Learn how to expertly assess what media is right for you, and how to leverage media tools to achieve your marketing goals. It is strong...
Oct 01 - Nov 03
Online
Fall 2019
Economic & Cultural Context of Design (Online - 2 of 5)
This course surveys the broader economic and social context in which design leaders work. We examine salient phenomena and concepts such as automation, agility, and resilience and discuss how they affect business and design practices. Students develop thought leadership around select topics to influence strategic conversations within their organizations and in their industries.\n\nThis is one of the five courses that...
Oct 28 - Dec 15
Online
Fall 2019
Design and Innovation for Sustainable Business (Online - 4 of 5)
The discipline of design has great power to shape our reality, and with that power comes great responsibility. This course equips design leaders with the tools necessary to examine the social and environmental implications of design. Students address issues of ethics and sustainability through case studies and debates and develop their own approaches to ethical and sustainable design leadership. This is one of the f...
Oct 28 - Dec 15
Online
Fall 2019
Design Leadership & Management (Online - 3 of 5)
Designing for business is by definition a team effort that requires flexibility, adaptability, and vision. This course explores the theory, methods, and actions necessary to make ideas a reality. Students master techniques in facilitation, project management, and the creation of viable business models applicable to both entrepreneurial and “intrapreneurial” ventures. This is one of the five courses that are part of ...
Oct 28 - Dec 15
Online
Fall 2019
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