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Marketing
Noncredit
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Today’s competitive marketing climate has led many companies to explore theories of consumer behavior. This course focuses on the profile of the consumer—psychographics and demographics—and consumer interests, with an emphasis on generational marketing. Segmented and niche markets and their development are also discussed. Prerequisites: none.
  • Programs: Online Learning
  • Format: Online
  • Course Number: CRN 4218 - PCFD 0805 X1
  • Johnson, Marie
Jan 21 - Mar 29
Online
Spring 2020
Learn to work with a retail buyer or become one yourself. This course is essential for managers, retail business owners, and manufacturers’ account representatives. Topics covered include profitability scrutiny, open to buys, initial and cumulative markup, shortages, sell-through, and sales to stock analysis. Students learn how to buy or communicate with buyers and complete practical and realistic assignments. Prereq...
  • Programs: Online Learning
  • Format: Online
  • Course Number: CRN 4224 - PCFD 0807 X1
  • Cozzi, Stephanie
Jan 21 - Mar 29
Online
Spring 2020
Study the fundamentals of fashion merchandising principles and the techniques you need to operate as a merchandiser in a successful fashion apparel company or as an entrepreneurial boutique owner. Analyze case studies outlining merchandising strategies used by manufacturers and retailers. Study the impact of consumer behavior and how it leads to forecasting. Learn about "global merchandising", where it's effective, a...
  • Programs: Online Learning
  • Format: Online
  • Course Number: CRN 4221 - PCFD 0806 X1
  • Duncan, Joan
Jan 21 - Mar 29
Online
Spring 2020
Today’s competitive marketing climate has led many companies to explore theories of consumer behavior. This course focuses on the profile of the consumer—psychographics and demographics—and consumer interests, with an emphasis on generational marketing. Segmented and niche markets and their development are also discussed. Prerequisites: none.
  • Programs: Online Learning
  • Format: Online
  • Course Number: CRN 4218 - PCFD 0805 X1
  • Johnson, Marie
Jan 21 - Mar 29
Online
Spring 2020
Study the fundamentals of fashion merchandising principles and the techniques you need to operate as a merchandiser in a successful fashion apparel company or as an entrepreneurial boutique owner. Analyze case studies outlining merchandising strategies used by manufacturers and retailers. Study the impact of consumer behavior and how it leads to forecasting. Learn about "global merchandising", where it's effective, a...
  • Programs: Online Learning
  • Format: Online
  • Course Number: CRN 4221 - PCFD 0806 X1
  • Duncan, Joan
Jan 21 - Mar 29
Online
Spring 2020
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