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Registration is open for our new Parsons Online Summer Intensive Studies and online Continuing Education courses.

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Marketing
Noncredit
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Today’s competitive marketing climate has led many companies to explore theories of consumer behavior. This course focuses on the profile of the consumer—psychographics and demographics—and consumer interests, with an emphasis on generational marketing. Segmented and niche markets and their development are also discussed. Prerequisites: none.
  • Format: Online
  • Course Number: CRN 1338 - PCFD 0805 X1
  • Johnson, Marie
Jun 01 - Aug 02
Online
Summer 2020
Today’s competitive marketing climate has led many companies to explore theories of consumer behavior. This course focuses on the profile of the consumer—psychographics and demographics—and consumer interests, with an emphasis on generational marketing. Segmented and niche markets and their development are also discussed. Prerequisites: none.
  • Format: Online
  • Course Number: CRN 2154 - PCFD 0805 X2
  • TBA, Faculty
Jun 15 - Aug 15
Online
Summer 2020
Learn to work with a retail buyer or become one yourself. This course is essential for managers, retail business owners, and manufacturers’ account representatives. Topics covered include profitability scrutiny, open to buys, initial and cumulative markup, shortages, sell-through, and sales to stock analysis. Students learn how to buy or communicate with buyers and complete practical and realistic assignments. Prereq...
  • Format: Online
  • Course Number: CRN 1340 - PCFD 0807 X1
  • Cozzi, Stephanie
Jun 01 - Aug 02
Online
Summer 2020
This course examines fundamental marketing concepts in the global fashion marketing environment. Students explore consumer insights, positioning, competitive advantage, and channel decisions using both theoretical and practical approaches. Students analyze and identify target markets and become aware of key marketing decisions as they develop a global marketing plan for a fashion company. Prerequisites: none.
  • Format: Online
  • Course Number: CRN 1347 - PCFD 0809 X1
  • Polizzi, Jeanine
Jun 01 - Aug 02
Online
Summer 2020
Study the fundamentals of fashion merchandising principles and the techniques you need to operate as a merchandiser in a successful fashion apparel company or as an entrepreneurial boutique owner. Analyze case studies outlining merchandising strategies used by manufacturers and retailers. Study the impact of consumer behavior and how it leads to forecasting. Learn about "global merchandising", where it's effective, a...
  • Format: Online
  • Course Number: CRN 1339 - PCFD 0806 X1
  • Duncan, Joan
Jun 01 - Aug 02
Online
Summer 2020
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