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Start-ups are the drivers of today’s economy. It takes specific skills and qualities to lead an organization to success in this vibrant sector. This hands-on, highly interactive course teaches students how to assess an idea, find funding, and bring the product to the market. We review the concept of entrepreneurship and the practices associated with the successful development and launch of a start-up. This is a practical course that combines the use of real-world case studies, background notes, and readings from sources specializing in entrepreneurship, marketing, etc., with real-life exercises such as developing an elevator pitch, devising a business plan, and delivering an investor presentation

  • Programs:
  • Format: On Campus
  • Section: A
  • Course Number: CRN 1239 - NMGT 0140 A
Jun 03 - Jul 24
Monday & Wednesday
4:00 - 5:50 PM
Summer 2019
CRN 1239
What you will learn
  • Analyze enterprise growth problems as professional managers;
  • Generate usable insights to problems; and
  • Create a viable business plan for a growing business, including well reasoned and researched plans for marketing, operations and finance.
  • Gain the knowledge required to grow a business
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