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Fashion Entrepreneurship

Students aspiring to become entrepreneurs in the fashion industry examine the skills needed to conceive, finance, open, and operate a successful fashion business. Through collaborative research and hands-on practice, students learn the elements of opening a business and navigating the complexities of working with a team. They learn to create business models and structure legal business organizations and explore the details of financing. Prerequisites: none.

  • Programs:
  • Format: Online
  • Section: X1
  • Course Number: CRN 5253 - PCFD 0804 X1
Instructor
Donna Berger
Donna Berger
Donna Tartaglione Berger began her career in fashion as a fashion designer and illustrator after graduating from the Fashion Institute of Technology. Her experience in the industry spans fashion design, graphic design, illustration, CAD implementation and project manager. Her design experience includes companies such as: Emanuel Ungaro, Larry Levine, S. Rothschild, Jones NY, Marc Andrew, Members Only, and Donna Karan...
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Jan 22 - Mar 31
Online
Spring 2019
CRN 5253
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What you will learn
  • Fashion Industry: business structures and organizations.
  • Who is the Fashion Entrepreneur? How to catalog strengths, skill sets. Leadership. See Opportunities.
  • Entrepreneurial traits and responsibility, Networking, SWOT Analysis.
  • How to spot emerging Business Trends: Technology, Sustainability, Collaborations, Disruptors.
  • How to finance a start up, what’s needed. Crowdfunding. Investors. Grants. Incubators.
  • A new idea. Running proof of concept.
  • Why do so many fail. Leadership, Financing, Vision, Branding, Growth, Risk.
  • Business model ideas. From online, to stores, to wholesale only. Combining multiple interests and passions.
  • Future of fashion entrepreneurship.
  • Product Supply Chain.
  • Branding.
  • Market Research – advantages and disadvantages.
  • The Business Plan – skills.
  • Online fashion business: importance of social media and consistent branding and networking.
Benefits
  • Recognize and create business opportunities.
  • Understand the entrepreneurial process.
  • Demonstrate understanding of entrepreneur traits and competitive advantages.
  • Identify market research and branding importance.
  • Engage in business plan strategy and writing strategic content.
  • Define Fashion Business Opportunity.
  • Identify Target Consumer.
  • Build a strength in the market.
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