Today’s competitive marketing climate has led many companies to explore theories of consumer behavior. This course focuses on the profile of the consumer—psychographics and demographics—and consumer interests, with an emphasis on generational marketing. Segmented and niche markets and their development are also discussed. Prerequisites: none.
Marie Johnson is an educator, lecturer and a consultant, specializing in merchandising and consumer behavior, “Why do people buy”? Performance in the following fields of retail and the apparel industry with concentrations in: buying, store operations, marketing, merchandising, sourcing, product development, manufacturing, promotion, and advertising. Marie’s merchandising concepts emphasized “a...