Today’s competitive marketing climate has led many companies to explore theories of consumer behavior. This course focuses on the profile of the consumer—psychographics and demographics—and consumer interests, with an emphasis on generational marketing. Segmented and niche markets and their development are also discussed. Prerequisites: none.
His industry credits read like an issue of GQ or Vogue with key positions at companies ranging from Polo/Ralph Lauren, and Badgley Mischka to Adrienne Landau. where he was Executive Vice President.
In his current capacity as Professor of Marketing and Public Relations at Parsons, Tom is thrice nominated for the Distinguished Faculty of the Year.
Tom pairs his academic tenure, his 20+ years in the fashion in...