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Graphic Design 1

Learn design fundamentals and concept develop- ment as they relate to typography, composition, and color. Discover what makes the difference between ordinary images and powerful, effective graphics. Strengthen your design communication skills and develop your style and vision as you transform your concepts into finished design. The class explores the concept of visual communication in terms of the triad of message, form, and audience. Projects focus on the design process of ideation, research, prototype, solution, and reflection. Students learn traditional media and techniques used in graphic design as well as out-of-the-box thinking that expands the field. The course includes design projects, written response to design, and source imagery collection and critique. Online section requires access to a scanner. Prerequisites: none.

  • Programs:
  • Format: Online
  • Section: X2
  • Course Number: CRN 5276 - PCGA 0102 X2
Instructor
Alisa Evdokimov
Alisa Evdokimov
Creative Director, Producer. Alisa's creative work is focused in several arenas, including creative direction (design, photographic and video/television) for major consumer magazines, advertising and television in both the US and Europe. She also specializes in branding and corporate identity development.  Alisa began her work in Paris at the creative agency Éditorial (at the daily Libération), mentored by Claud Magg...
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Mar 04 - May 12
Online
Spring 2019
CRN 5276
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What you will learn
  • The basic elements of graphic design: point, line, plane, texture, modularity, rhythm and balance, scale, and figure/ground
  • The grid: layers, transparency, framing, hierarchy
  • Use of color and pattern
  • Time and motion rules and randomness
  • How to create a typeface design for abstract or action word
  • Sculptural type rendering of the word using found materials
  • Gestalt studies organizing black and white circles, squares and lines
  • How to create a gig poster using image and text: create a concept map and develop or source image art. Poster composition iterations
  • Visual identity and packaging: how to develop a client’s identity
  • Visual Identity and packaging: business card and bag or box package
Benefits
  • Develop a basic understanding of design forms including typography, text and image, and visual identity
  • Recognition of the integral relationship between form and content in design
  • Understanding on a basic level of design concepts such as rhythm and balance, scale, texture, figure/ground, hierarchy, layers, transparency, and grid
  • Ability to brainstorm tactics and methods to solve design problems
  • Develop visual intuition through experimentation.
  • Build comfort with the design process of research/ collection, concept development, iteration, editing and reflection
  • Build basic analog skills such as collage, photo transfer, drawing and/ or printmaking
  • Identify personal voice and interest in design
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