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Usability Testing & Evaluation

User-Centered or User-Experience Design (UX) is an exciting and rapidly expanding field. In this course, the fourth in the certificate, and building on ideas introduced in previous courses, students will learn about the concepts underlying testing and evaluating web sites and apps, to generate the essential data for guiding UI/UX decisions. Topics in this course include conversion optimization, remote user testing, the power of surveys and how to to conduct an A/B test. This is a hands-on course and the instructor will introduce students to commonly used tools including Google Analytics, Google Tag Manager, Google Optimization and Hotjar, among others. In addition, students will hear from a range of industry professionals about working in this area and have an opportunity to join in question/answer sessions. At the end of this five week course students will present an usability evaluation brief suitable to be added to a portfolio. Applications used in this course are freely available and no purchase of software is required.

  • Programs: Certificate Programs
  • Format: Online
  • Section: X1
  • Course Number: CRN 9623 - PCDD 0324 X1
  • Wallace, Anthony
Nov 02 - Dec 19
Fall 2020
CRN 9623
What you will learn
  • Understand the basic fundamentals of conversion optimization
  • Understand how to conduct a remote user test
  • Understand the power of surveys
  • Understand how to conduct an A/B test
  • Learn a proven process to understand the value of your design
  • Be able to look at a website and immediate find where thing could change to improve the conversion rate
  • Be able to conduct a full conversion research audit on any website using industry tools
  • Be able to create a professional report of your findings for the people that need it ( clients, your boss, your team)
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