The Digital Marketing Ecosystem: An Introduction (Online)
Start here to gain an excellent understanding of the exciting and ever-changing world of digital marketing. Explore the evolution of digital marketing - how it began, where it is today, and where it’s heading. Understand the digital marketing ecosystem, and how elements such as strategy, channels, and platforms interconnect. Learn to navigate industry terminologies, core concepts, and methods for creating a successful digital marketing campaign. This is course number one of five for those interested in pursuing the Digital Marketing Certificate, but all students interested in digital marketing are encouraged to enroll.