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The Digital Marketing Ecosystem: An Introduction (Online)

Start here to gain an excellent understanding of the exciting and ever-changing world of digital marketing. Explore the evolution of digital marketing - how it began, where it is today, and where it’s heading. Understand the digital marketing ecosystem, and how elements such as strategy, channels, and platforms interconnect. Learn to navigate industry terminologies, core concepts, and methods for creating a successful digital marketing campaign. This is course number one of five for those interested in pursuing the Digital Marketing Certificate, but all students interested in digital marketing are encouraged to enroll.

Instructor
Mia White
Mia White
Mia Charlene White is Assistant Professor of Environmental Studies in the Environmental Studies Program at the Schools of Public Engagement, with a co-teaching appointment at the Milano School of Policy, Management, and Environment. She is a faculty-affiliate of the Tishman Environment and Design Center, as well as with the Heilbroner Center for Capitalism Studies. She has a bachelor's degree in Anthropology and Poli...
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May 28 - Jun 30
Online
Summer 2019
CRN 1761
What you will learn
  • Fundamental concepts of digital marketing
  • How digital marketing fits into a broader outreach effort
  • How a concept develops and is delivered through digital marketing
  • Understand the supply and demand sides of digital marketing
Benefits
  • Take first steps to creating your own digital marketing campaign
  • Identify key aspects in the practice and creation of digital marketing campaigns
  • Learn from industry professional
  • Hear from guest experts
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