Digital Marketing Campaigns (Online)
Create your real-time digital marketing campaign and take it live. In this course, we will dive into the progression of a marketing plan from brief, to channel selection, to projection of ROI, and apply this expertise to your selected brand and business. We will analyze potential simulations of outcomes and optimization strategies to get you ready to launch your campaign. This course is designed to be the capstone course in the Digital Marketing Certificate. Students that have completed a significant portion of courses in the Digital Marketing Certificate will benefit most from this course.