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Digital Marketing Campaigns (Online)

Create your real-time digital marketing campaign and take it live. In this course, we will dive into the progression of a marketing plan from brief, to channel selection, to projection of ROI, and apply this expertise to your selected brand and business. We will analyze potential simulations of outcomes and optimization strategies to get you ready to launch your campaign. This course is designed to be the capstone course in the Digital Marketing Certificate. Students that have completed a significant portion of courses in the Digital Marketing Certificate will benefit most from this course.

Nov 04 - Dec 15
Fall 2019
CRN 5244
What you will learn
  • Plan your brief, select channels, and project ROI of your digital marketing campaign
  • Learn how to conduct potential simulation of your campaign outcomes
  • Learn how to manage stakeholder expectations
  • Understand how to use optimization strategies
  • Apply the tools and skills you’ve learned through all of the courses in digital marketing certificate to the project of your choosing
  • Take your Digital Marketing plan live!
  • Learn from industry professional
  • Hear from guest experts
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