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The Digital Marketing Ecosystem: An Introduction (Online)

Start here to gain an excellent understanding of the exciting and ever-changing world of digital marketing. Explore the evolution of digital marketing - how it began, where it is today, and where it’s heading. Understand the digital marketing ecosystem, and how elements such as strategy, channels, and platforms interconnect. Learn to navigate industry terminologies, core concepts, and methods for creating a successful digital marketing campaign. This is course number one of five for those interested in pursuing the Digital Marketing Certificate, but all students interested in digital marketing are encouraged to enroll.

What you will learn
  • Fundamental concepts of digital marketing
  • How digital marketing fits into a broader outreach effort
  • How a concept develops and is delivered through digital marketing
  • Understand the supply and demand sides of digital marketing
  • Take first steps to creating your own digital marketing campaign
  • Identify key aspects in the practice and creation of digital marketing campaigns
  • Learn from industry professional
  • Hear from guest experts
CRN 6376 - PCSP 0805 X1

Jan 22 - Feb 24 Spring 2019

White, William
Enrollment type: Digital Marketing Certificate
Counts towards: certificate in Digital Marketing.
Course fee: $550 + fees
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