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Fashion Entrepreneurship
Fashion Entrepreneurship

Students aspiring to become entrepreneurs in the fashion industry examine the skills needed to conceive, finance, open, and operate a successful fashion business. Through collaborative research and hands-on practice, students learn the elements of opening a business and navigating the complexities of working with a team. They learn to create business models and structure legal business organizations and explore the details of financing. Prerequisites: none.

What you will learn
  • Fashion Industry: business structures and organizations.
  • Who is the Fashion Entrepreneur? How to catalog strengths, skill sets. Leadership. See Opportunities.
  • Entrepreneurial traits and responsibility, Networking, SWOT Analysis.
  • How to spot emerging Business Trends: Technology, Sustainability, Collaborations, Disruptors.
  • How to finance a start up, what’s needed. Crowdfunding. Investors. Grants. Incubators.
  • A new idea. Running proof of concept.
  • Why do so many fail. Leadership, Financing, Vision, Branding, Growth, Risk.
  • Business model ideas. From online, to stores, to wholesale only. Combining multiple interests and passions.
  • Future of fashion entrepreneurship.
  • Product Supply Chain.
  • Branding.
  • Market Research – advantages and disadvantages.
  • The Business Plan – skills.
  • Online fashion business: importance of social media and consistent branding and networking.
Benefits
  • Recognize and create business opportunities.
  • Understand the entrepreneurial process.
  • Demonstrate understanding of entrepreneur traits and competitive advantages.
  • Identify market research and branding importance.
  • Engage in business plan strategy and writing strategic content.
  • Define Fashion Business Opportunity.
  • Identify Target Consumer.
  • Build a strength in the market.
CRN 1471 - PCFD 0804 X1

Jun 04 - Aug 05 Summer 2018

BERGER, DONNA
Course fee: $748 + fees
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