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Brand Identity
Brand Identity

Brand identity is much more than logo design—it is the visual representation of a brand to communicate the company mission, vision, and culture. Students envision a product or service and develop a comprehensive brand strategy that includes research, marketing analysis, and design. Knowledge of Adobe Suite (Photoshop, Illustrator, InDesign) is not required but is recommended.

What you will learn
  • A step by step design process to create several pieces, including an infographic, to present research findings.
  • How to create a 3D prototype.
  • How to design a logo – for stationery and other collateral materials.
  • Development of promotional pieces and advertising.
  • Creation of an identity manual which outlines strategies for applying brand identity across various platforms.
  • How to create a final presentation to pitch your brand.
  • Understand the design process and the ways in which each step of the process helps develop tangible design pieces
  • Practice a step-by-step design process that includes: research, design brief, brainstorming, data representation/Infographics, sketching and production
  • Increase creative thinking and analysis through problem-solving techniques (design theory) and project development (design practice)
  • Sketch as a way to quickly communicate concepts visually
  • Document process through self-reflective practices
CRN 1486 - PCGA 0201 X1

Jun 04 - Aug 05 Summer 2018

Polo, Niberca
Course fee: $748 + fees
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