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Typography 1

An in-depth understanding of typographic concepts and methods is essential for effective visual communication. Students examine the evolution of the alphabet and the history and basics of typographic style (with an emphasis on 20th-century type design and application). Projects help students understand the difference between legibility and readability and develop a discerning eye and the ability to create effective and expressive type designs. The impact of technology on type design and the work of typographic innovators are discussed. Online sections require access to a scanner. Prerequisites: none

Instructor
Steven Kennedy
Steven Kennedy
Steve Kennedy designer and artist is an adjunct professor in Communication Design and Illustration  at Parsons The New School for Design. He teaches Typography, Language & Letterforms, Pictozine, Type & Visual Design and Visual Narrative. Steve is founder and owner of Interrobang Design Studio, and a founding trustee and Vice President of the Graphic Communications Scholarship Fund.  
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Jan 26 - Apr 20
Saturday
10:00 - 12:30 PM
Spring 2019
CRN 5270
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What you will learn
  • The measurements and terminologies of the art of typography
  • Typeface classification
  • Typographical refinements
  • The aesthetics of designing typographical compositions
  • Typographical factors concerning readability and legibility
Benefits
  • Know their way around the current world of typographic resources
  • Understand the history and evolution of written and typographic languages
  • Know how typography is used today and about career paths in typography
  • Understand the essential role typography plays in graphic/communications design
  • Know how to work with type and lettering in design projects
  • Know how to access type, build and organize a personal typographic library
  • Know how to use type in Adobe Illustrator, Photoshop, and InDesign (at a beginning level)
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