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Registration for summer courses and certificates will begin Tuesday, April 9th. Summer courses are currently 'Preview Only'.

Centering Your Brand

This workshop, targeted to students and working professionals who intend to establish or have an existing business or brand in a creative industry, pairs design and brand strategy. Students, who seek to achieve their goals and refine their voice and expression, explore their unique vision through our interactive, hands-on workshop-style course. Prerequisites: none.

  • Programs: Short Courses
  • Format: On Campus
  • Section: A
  • Course Number: CRN 5266 - PCFD 0820 A
Apr 13 - Apr 27
Saturday
10:00 - 5:00 PM
Spring 2019
CRN 5266
Questions? Call Us or E-mail Us
What you will learn
  • How to ignite your creative inspiration.
  • Explore your philosophy and vision.
  • Discover and refine your overall goals.
  • Build the narrative of your brand.
  • Engage in the product development process.
  • Learn techniques to create a pitch deck.
  • Define next steps.
  • Finalize presentation and overall direction.
  • Opportunity to present concept to industry leaders.
Benefits
  • Branding & Marketing
  • Accessories Design 1 Sketching
  • Market Research
  • Retail Distribution
  • Digital Strategy
  • Conceptualize and sketch initial designs for a collection.
  • Activate and utilize all social media for marketing & branding purposes.
  • Build a brand/accessories outline.
  • Write brand copy and be able to clearly define an accessories collection.
  • Understand the insight behind a consumer and create distribution channels for an accessories design collection.
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