Back to The New School

Centering Your Brand: Design and Brand Strategy

This workshop, targeted to students and working professionals who intend to establish or have an existing business or brand in a creative industry, pairs design and brand strategy. Students who seek to achieve their goals and refine their voice and expression explore their unique vision through our interactive, hands-on workshop-style course. Prerequisites: none.

  • Programs: Short Courses
  • Format: On Campus
  • Section: A
  • Course Number: CRN 5146 - PCFD 1905 A
Bliss Lau
Bliss Lau
Bliss Lau represents the juxtaposition of culture, design and aesthetic. Half Chinese and half American, Bliss was raised in Honolulu, Hawaii and educated in New York City. Bliss launched her handbag collection immediately after completing a degree from Parsons School of Design where she is now a part time professor in accessory design. Addressing changing markets and trends Bliss transitioned four years later, the c...
Read More
Apr 13 - Apr 27
10:00 - 5:00 PM
Spring 2019
CRN 5146
Questions? Call Us or E-mail Us
What you will learn
  • How to ignite your creative inspiration.
  • Explore your philosophy and vision.
  • Discover and refine your overall goals.
  • Build the narrative of your brand.
  • Engage in the product development process.
  • Learn techniques to create a pitch deck.
  • Define next steps.
  • Finalize presentation and overall direction.
  • Opportunity to present concept to industry leaders.
  • Branding & Marketing
  • Accessories Design 1 Sketching
  • Market Research
  • Retail Distribution
  • Digital Strategy
  • Conceptualize and sketch initial designs for a collection.
  • Activate and utilize all social media for marketing & branding purposes.
  • Build a brand/accessories outline.
  • Write brand copy and be able to clearly define an accessories collection.
  • Understand the insight behind a consumer and create distribution channels for an accessories design collection.
Back to top