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Centering Your Brand: Design and Brand Strategy

This workshop, targeted to students and working professionals who intend to establish or have an existing business or brand in a creative industry, pairs design and brand strategy. Students who seek to achieve their goals and refine their voice and expression explore their unique vision through our interactive, hands-on workshop-style course. Prerequisites: none.

  • Programs:
  • Format: On Campus
  • Section: A
  • Course Number: CRN 5146 - PCFD 1905 A
Apr 13 - Apr 27
10:00 - 5:00 PM
Spring 2019
CRN 5146
Questions? Call Us or E-mail Us
What you will learn
  • How to ignite your creative inspiration.
  • Explore your philosophy and vision.
  • Discover and refine your overall goals.
  • Build the narrative of your brand.
  • Engage in the product development process.
  • Learn techniques to create a pitch deck.
  • Define next steps.
  • Finalize presentation and overall direction.
  • Opportunity to present concept to industry leaders.
  • Branding & Marketing
  • Accessories Design 1 Sketching
  • Market Research
  • Retail Distribution
  • Digital Strategy
  • Conceptualize and sketch initial designs for a collection.
  • Activate and utilize all social media for marketing & branding purposes.
  • Build a brand/accessories outline.
  • Write brand copy and be able to clearly define an accessories collection.
  • Understand the insight behind a consumer and create distribution channels for an accessories design collection.
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