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All Continuing Education courses will be offered online this fall. Enrollment is now open. Browse courses

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Marketing
26 Search Results
Tap into the enormous potential of social media to effectively elevate your brand and business. In this class, we cover the essentials -- from mapping your strategy, choosing your channels, and crafting viral content to monitoring, measuring, and responding to user activity for best performance. Gain immediate actionable insights and set goals that will have you powering through your core KPIs (we'll explain what th...
  • Programs: Certificate Programs
  • Format: Online
  • Course Number: CRN 5240 - PCSP 0804 X1
  • Waters, Giselle
Aug 31 - Oct 04
Online
Fall 2020
Start here to gain an excellent understanding of the exciting and ever-changing world of digital marketing. Explore the evolution of digital marketing - how it began, where it is today, and where it’s heading. Understand the digital marketing ecosystem, and how elements such as strategy, channels, and platforms interconnect. Learn to navigate industry terminologies, core concepts, and methods for creating a successfu...
  • Programs: Certificate Programs
  • Format: Online
  • Course Number: CRN 5241 - PCSP 0805 X1
  • White, William
Aug 31 - Oct 04
Online
Fall 2020
Craft, develop, and pitch your digital marketing plan. In this course students learn how to apply value proposition, identify and analyze brand attributes, and conduct a SWOT analysis for a brand, product, or service of their choosing. Learn from industry experts and guest speakers as you apply theory into practice to create your own digital marketing strategy. This is suggested as course number two of five in the D...
  • Programs: Certificate Programs
  • Format: Online
  • Course Number: CRN 5242 - PCSP 0806 X1
  • Crawford, Agustin
Oct 05 - Nov 08
Online
Fall 2020
Take your brand and business to the next level as we explore the roles of digital, mobile, and native marketing. In this course, we will examine the pros and cons of various media, how they relate to each other and data optimization, and how it all comes together to form a campaign. Learn how to expertly assess what media is right for you, and how to leverage media tools to achieve your marketing goals. It is strong...
  • Programs: Certificate Programs
  • Format: Online
  • Course Number: CRN 5243 - PCSP 0807 X2
  • Custer, Caleb
Oct 05 - Nov 08
Online
Fall 2020
Tap into the enormous potential of social media to effectively elevate your brand and business. In this class, we cover the essentials -- from mapping your strategy, choosing your channels, and crafting viral content to monitoring, measuring, and responding to user activity for best performance. Gain immediate actionable insights and set goals that will have you powering through your core KPIs (we'll explain what th...
  • Programs: Certificate Programs
  • Format: Online
  • Course Number: CRN 6042 - PCSP 0804 X2
  • Waters, Giselle
Nov 09 - Dec 19
Online
Fall 2020
More than a course.
A new kind of network.
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