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Marketing
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Tap into the enormous potential of social media to effectively elevate your brand and business. In this class, we cover the essentials -- from mapping your strategy, choosing your channels, and crafting viral content to monitoring, measuring, and responding to user activity for best performance. Gain immediate actionable insights and set goals that will have you powering through your core KPIs (we'll explain what th...
  • Format: Online
  • Course Number: CRN 1343 - PCSP 0804 X1
  • Waters, Giselle
Jul 06 - Aug 09
Online
Summer 2020
Craft, develop, and pitch your digital marketing plan. In this course students learn how to apply value proposition, identify and analyze brand attributes, and conduct a SWOT analysis for a brand, product, or service of their choosing. Learn from industry experts and guest speakers as you apply theory into practice to create your own digital marketing strategy. This is suggested as course number two of five in the D...
  • Format: Online
  • Course Number: CRN 1648 - PCSP 0806 X1
  • Crawford, Agustin
Jul 06 - Aug 09
Online
Summer 2020
Create your real-time digital marketing campaign and take it live. In this course, we will dive into the progression of a marketing plan from brief, to channel selection, to projection of ROI, and apply this expertise to your selected brand and business. We will analyze potential simulations of outcomes and optimization strategies to get you ready to launch your campaign. This course is designed to be the capstone c...
  • Format: Online
  • Course Number: CRN 1665 - PCSP 0808 X1
  • Custer, Caleb
Jul 06 - Aug 09
Online
Summer 2020
Tap into the enormous potential of social media to effectively elevate your brand and business. In this class, we cover the essentials -- from mapping your strategy, choosing your channels, and crafting viral content to monitoring, measuring, and responding to user activity for best performance. Gain immediate actionable insights and set goals that will have you powering through your core KPIs (we'll explain what th...
Aug 31 - Oct 04
Online
Fall 2020
Start here to gain an excellent understanding of the exciting and ever-changing world of digital marketing. Explore the evolution of digital marketing - how it began, where it is today, and where it’s heading. Understand the digital marketing ecosystem, and how elements such as strategy, channels, and platforms interconnect. Learn to navigate industry terminologies, core concepts, and methods for creating a successfu...
Aug 31 - Oct 04
Online
Fall 2020
More than a course.
A new kind of network.
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