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Fashion Marketing in a Global Environment
105 Search Results for “Fashion Marketing in a Global Environment”
Medium of Fashion: Textiles
A practical exploration of the materials, elements and techniques used in the modern apparel and fashion industry. Topics include natural and man-made fibers, yarns, textile structures such as knits and woven fabrics, garment structure, practical as well as decorative trims, along with surface design (printing, dyeing and embellishment). Geared to students of fashion design and design professionals interested in und...
Jun 03 - Aug 04
Online
Summer 2019
Worth to Westwood:Fashion Hist
In this course, we explore fashion beginning with the father of haute couture and concluding with the designer who brought punk and new wave fashion into the mainstream. We discuss fashion in its historical context, examining economic and technological influences, as well as those from the world of arts and artists. Broad thematic considerations include the nature of fashion (what it is and what it does) and its rela...
Jun 03 - Aug 04
Online
Summer 2019
Fashion Entrepreneurship
Students aspiring to become entrepreneurs in the fashion industry examine the skills needed to conceive, finance, open, and operate a successful fashion business. Through collaborative research and hands-on practice, students learn the elements of opening a business and navigating the complexities of working with a team. They learn to create business models and structure legal business organizations and explore the d...
Jun 03 - Aug 04
Online
Summer 2019
Consumer Behavior
Today’s competitive marketing climate has led many companies to explore theories of consumer behavior. This course focuses on the profile of the consumer—psychographics and demographics—and consumer interests, with an emphasis on generational marketing. Segmented and niche markets and their development are also discussed. Prerequisites: none.
Jun 03 - Aug 04
Online
Summer 2019
Fashion Merchandising
Study the fundamentals of fashion merchandising principles and the techniques you need to operate as a merchandiser in a successful fashion apparel company or as an entrepreneurial boutique owner. Analyze case studies outlining merchandising strategies used by manufacturers and retailers. Study the impact of consumer behavior and how it leads to forecasting. Learn about "global merchandising", where it's effective, a...
Jun 03 - Aug 04
Online
Summer 2019
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