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24 Search Results for “Worth to Westwood: Fashion History”
Consumer Behavior
Today’s competitive marketing climate has led many companies to explore theories of consumer behavior. This course focuses on the profile of the consumer—psychographics and demographics—and consumer interests, with an emphasis on generational marketing. Segmented and niche markets and their development are also discussed. Prerequisites: none.
Jan 22 - Mar 31
Online
Spring 2019
Fashion Merchandising
Study the fundamentals of fashion merchandising principles and the techniques you need to operate as a merchandiser in a successful fashion apparel company or as an entrepreneurial boutique owner. Analyze case studies outlining merchandising strategies used by manufacturers and retailers. Study the impact of consumer behavior and how it leads to forecasting. Learn about "global merchandising", where it's effective, a...
Jan 22 - Mar 31
Online
Spring 2019
Retail Buying
Learn to work with a retail buyer or become one yourself. This course is essential for managers, retail business owners, and manufacturers’ account representatives. Topics covered include profitability scrutiny, open to buys, initial and cumulative markup, shortages, sell-through, and sales to stock analysis. Students learn how to buy or communicate with buyers and complete practical and realistic assignments. Prereq...
Jan 22 - Mar 31
Online
Spring 2019
Online Retailing
This course introduces students to the online retailing environment and examines a variety of retail models, from the multichannel strategies of large retailers to small niche concepts. Students learn the retail terminology of the online fashion marketplace and compare Web and traditional brick-and-mortar or catalog retail formats. Special attention is paid to online consumers’ unique shopping habits, preferences, an...
Jan 22 - Mar 31
Online
Spring 2019
Web Design I
Students learn how to hand-code webpages with HTML and Cascading Style Sheets. They discuss and master the elements of good Web design, the basics of user interface, and recommended standards. Toward the conclusion of the course, each student designs a cohesive website. Prerequisite: Familiarity with the Mac operating system. Knowledge of Photoshop is a plus. Online class requires (free online) code editors such as T...
Jan 22 - Mar 31
Online
Spring 2019
Typography 1
An in-depth understanding of typographic concepts and methods is essential for effective visual communication. Students examine the evolution of the alphabet and the history and basics of typographic style (with an emphasis on 20th-century type design and application). Projects help students understand the difference between legibility and readability and develop a discerning eye and the ability to create effective a...
Jan 22 - Mar 31
Online
Spring 2019
Graphic Design History
This course covers the history of graphic design from the mid-19th century through the digital revolution. Influential movements are examined, including arts and crafts, art nouveau, Dada, Constructivism, De Stijl, Bauhaus, Neue Grafik, DIY Punk, and today’s digital landscape. Students explore the evolution of the discipline from typesetting to lithography to digital design and investigate the relationship of the gra...
Jan 22 - Mar 31
Online
Spring 2019
History of Interiors: Napoleon to Graves
This course provides a foundational understanding of developments in European and American decorative arts from the turn of the 19th century to the end of the 20th. Particular attention will be given to the complex design trends and the expressions of the 20th century as the foundation of interior design today. Prerequisites: none.
Jan 22 - Mar 31
Online
Spring 2019
Medium of Fashion: Textiles
In this course, you learn about the practical application of the materials, elements, and techniques used in the fabrication of modern apparel within the fashion industry. Aimed at students of fashion design or design professionals interested in understanding the “how” as well as the “why” of textiles, this course covers the components involved in the design and manufacture of apparel and accessories. Topics covered ...
Mar 04 - May 12
Online
Spring 2019
Worth to Westwood:Fashion Hist
In this course, we explore fashion beginning with the father of haute couture and concluding with the designer who brought punk and new wave fashion into the mainstream. We discuss fashion in its historical context, examining economic and technological influences, as well as those from the world of arts and artists. Broad thematic considerations include the nature of fashion (what it is and what it does) and its rela...
Mar 04 - May 12
Online
Spring 2019
Consumer Behavior
Today’s competitive marketing climate has led many companies to explore theories of consumer behavior. This course focuses on the profile of the consumer—psychographics and demographics—and consumer interests, with an emphasis on generational marketing. Segmented and niche markets and their development are also discussed. Prerequisites: none.
Mar 04 - May 12
Online
Spring 2019
Fashion Merchandising
Study the fundamentals of fashion merchandising principles and the techniques you need to operate as a merchandiser in a successful fashion apparel company or as an entrepreneurial boutique owner. Analyze case studies outlining merchandising strategies used by manufacturers and retailers. Study the impact of consumer behavior and how it leads to forecasting. Learn about "global merchandising", where it's effective, a...
Mar 04 - May 12
Online
Spring 2019
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