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24 Search Results for “Worth to Westwood: Fashion History”
Retail Buying
Learn to work with a retail buyer or become one yourself. This course is essential for managers, retail business owners, and manufacturers’ account representatives. Topics covered include profitability scrutiny, open to buys, initial and cumulative markup, shortages, sell-through, and sales to stock analysis. Students learn how to buy or communicate with buyers and complete practical and realistic assignments. Prereq...
Mar 04 - May 12
Online
Spring 2019
Fashion Marketing Global Environment
This course examines fundamental marketing concepts in the global fashion marketing environment. Students explore consumer insights, positioning, competitive advantage, and channel decisions using both theoretical and practical approaches. Students analyze and identify target markets and become aware of key marketing decisions as they develop a global marketing plan for a fashion company. Prerequisites: none.
Mar 04 - May 12
Online
Spring 2019
Fashion Flats
Flat sketching is an essential part of garment production. It communicates details in the design and construction of a garment, from concept to marketing. This course introduces the professional techniques used to create fashion flats, ranging from traditional hand sketching to the use of Adobe Illustrator to produce sketches digitally in a vector format. Prerequisite: Familiarity with the Mac operating system. Knowl...
Mar 04 - May 12
Online
Spring 2019
Typography 1
An in-depth understanding of typographic concepts and methods is essential for effective visual communication. Students examine the evolution of the alphabet and the history and basics of typographic style (with an emphasis on 20th-century type design and application). Projects help students understand the difference between legibility and readability and develop a discerning eye and the ability to create effective a...
Mar 04 - May 12
Online
Spring 2019
Graphic Design History
This course covers the history of graphic design from the mid-19th century through the digital revolution. Influential movements are examined, including arts and crafts, art nouveau, Dada, Constructivism, De Stijl, Bauhaus, Neue Grafik, DIY Punk, and today’s digital landscape. Students explore the evolution of the discipline from typesetting to lithography to digital design and investigate the relationship of the gra...
Mar 04 - May 12
Online
Spring 2019
Medium of Fashion: Textiles
A practical exploration of the materials, elements and techniques used in the modern apparel and fashion industry. Topics include natural and man-made fibers, yarns, textile structures such as knits and woven fabrics, garment structure, practical as well as decorative trims, along with surface design (printing, dyeing and embellishment). Geared to students of fashion design and design professionals interested in und...
Jun 03 - Aug 04
Online
Summer 2019
Worth to Westwood:Fashion Hist
In this course, we explore fashion beginning with the father of haute couture and concluding with the designer who brought punk and new wave fashion into the mainstream. We discuss fashion in its historical context, examining economic and technological influences, as well as those from the world of arts and artists. Broad thematic considerations include the nature of fashion (what it is and what it does) and its rela...
Jun 03 - Aug 04
Online
Summer 2019
Fashion Entrepreneurship
Students aspiring to become entrepreneurs in the fashion industry examine the skills needed to conceive, finance, open, and operate a successful fashion business. Through collaborative research and hands-on practice, students learn the elements of opening a business and navigating the complexities of working with a team. They learn to create business models and structure legal business organizations and explore the d...
Jun 03 - Aug 04
Online
Summer 2019
Consumer Behavior
Today’s competitive marketing climate has led many companies to explore theories of consumer behavior. This course focuses on the profile of the consumer—psychographics and demographics—and consumer interests, with an emphasis on generational marketing. Segmented and niche markets and their development are also discussed. Prerequisites: none.
Jun 03 - Aug 04
Online
Summer 2019
Fashion Merchandising
Study the fundamentals of fashion merchandising principles and the techniques you need to operate as a merchandiser in a successful fashion apparel company or as an entrepreneurial boutique owner. Analyze case studies outlining merchandising strategies used by manufacturers and retailers. Study the impact of consumer behavior and how it leads to forecasting. Learn about "global merchandising", where it's effective, a...
Jun 03 - Aug 04
Online
Summer 2019
Retail Buying
Learn to work with a retail buyer or become one yourself. This course is essential for managers, retail business owners, and manufacturers’ account representatives. Topics covered include profitability scrutiny, open to buys, initial and cumulative markup, shortages, sell-through, and sales to stock analysis. Students learn how to buy or communicate with buyers and complete practical and realistic assignments. Prereq...
Jun 03 - Aug 04
Online
Summer 2019
Fashion Marketing Global Environment
This course examines fundamental marketing concepts in the global fashion marketing environment. Students explore consumer insights, positioning, competitive advantage, and channel decisions using both theoretical and practical approaches. Students analyze and identify target markets and become aware of key marketing decisions as they develop a global marketing plan for a fashion company. Prerequisites: none.
Jun 03 - Aug 04
Online
Summer 2019
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