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Consumer Behavior
Today’s competitive marketing climate has led many companies to explore theories of consumer behavior. This course focuses on the profile of the consumer—psychographics and demographics—and consumer interests, with an emphasis on generational marketing. Segmented and niche markets and their development are also discussed. Prerequisites: none.
  • Programs: Online Learning
  • Format: Online
  • Course Number: CRN 1644 - PCFD 1855 X1
  • TBA, Faculty
Jun 03 - Aug 04
Online
Summer 2019
Fashion Merchandising
Study the fundamentals of fashion merchandising principles and the techniques you need to operate as a merchandiser in a successful fashion apparel company or as an entrepreneurial boutique owner. Analyze case studies outlining merchandising strategies used by manufacturers and retailers. Study the impact of consumer behavior and how it leads to forecasting. Learn about "global merchandising", where it's effective, a...
  • Programs: Online Learning
  • Format: Online
  • Course Number: CRN 1645 - PCFD 1860 X1
  • Brown, Jujuan
Jun 03 - Aug 04
Online
Summer 2019
Retail Buying
Learn to work with a retail buyer or become one yourself. This course is essential for managers, retail business owners, and manufacturers’ account representatives. Topics covered include profitability scrutiny, open to buys, initial and cumulative markup, shortages, sell-through, and sales to stock analysis. Students learn how to buy or communicate with buyers and complete practical and realistic assignments. Prereq...
  • Programs: Online Learning
  • Format: Online
  • Course Number: CRN 1646 - PCFD 1871 X1
  • Soundararajan, Vasumathi
Jun 03 - Aug 04
Online
Summer 2019
Fashion Marketing Global Env.
This course examines fundamental marketing concepts in the global fashion marketing environment. Students explore consumer insights, positioning, competitive advantage, and channel decisions using both theoretical and practical approaches. Students analyze and identify target markets and become aware of key marketing decisions as they develop a global marketing plan for a fashion company. Prerequisites: none.
  • Programs: Online Learning
  • Format: Online
  • Course Number: CRN 1648 - PCFD 1880 X1
  • TBA, Faculty
Jun 03 - Aug 04
Online
Summer 2019
Graphic Design 1
Learn design fundamentals and concept development as they relate to typography, composition, and color. Discover what makes the difference between ordinary images and powerful, effective graphics. Strengthen your design communication skills and develop your style and vision as you transform your concepts into finished design. The class explores the concept of visual communication in terms of the triad of message, for...
  • Programs: Online Learning
  • Format: Online
  • Course Number: CRN 1654 - PCGA 1005 X2
  • Brown, Lorin
Jun 03 - Aug 04
Online
Summer 2019
Color Theory
Discover color and its implications for designers and artists. Study ideas of space and the use of color to solve spatial problems. Look at color harmony and the way colors interact, as well as color qualities and combinations. Online students must have access to a scanner. Prerequisites: none.
  • Programs: Online Learning
  • Format: Online
  • Course Number: CRN 1758 - PCFA 1100 X1
  • McDonald, Daniel
Jun 03 - Aug 04
Online
Summer 2019
Graphic Design 1
Learn design fundamentals and concept development as they relate to typography, composition, and color. Discover what makes the difference between ordinary images and powerful, effective graphics. Strengthen your design communication skills and develop your style and vision as you transform your concepts into finished design. The class explores the concept of visual communication in terms of the triad of message, for...
  • Programs: Online Learning
  • Format: Online
  • Course Number: CRN 1765 - PCGA 1005 X1
  • Zaino, Carmile
Jun 03 - Aug 04
Online
Summer 2019
Drawing 1
A beginning drawing course for those seeking an immersive experience in drawing instruction. In this studio course, which builds on skills learned in Drawing Basics, seeing form through the use of light and shadow, texture, line, and color is emphasized. We discuss drawing materials, form, line, and shading. By creating still lifes and live models, students learn the drawing techniques of perspective, foreshortening,...
  • Format: On Campus
  • Course Number: CRN 1778 - PCFA 1501 A
  • Saltz, Mark
Jun 03 - Jul 10
On Campus
Monday & Wednesday
7:00 - 9:30 PM
Summer 2019
Online Retailing
This course introduces students to the online retailing environment and examines a variety of retail models, from the multichannel strategies of large retailers to small niche concepts. Students learn the retail terminology of the online fashion marketplace and compare Web and traditional brick-and-mortar or catalog retail formats. Special attention is paid to online consumers’ unique shopping habits, preferences, an...
  • Programs: Online Learning
  • Format: Online
  • Course Number: CRN 1779 - PCFD 1875 X1
  • Williams, Joshua
Jun 03 - Aug 04
Online
Summer 2019
Graphic Design History
This course covers the history of graphic design from the mid-19th century through the digital revolution. Influential movements are examined, including arts and crafts, art nouveau, Dada, Constructivism, De Stijl, Bauhaus, Neue Grafik, DIY Punk, and today’s digital landscape. Students explore the evolution of the discipline from typesetting to lithography to digital design and investigate the relationship of the gra...
  • Programs: Online Learning
  • Format: Online
  • Course Number: CRN 1795 - PCGA 1900 X2
  • De Santis, John
Jun 03 - Aug 04
Online
Summer 2019
Basic Interior Space Planning
This is an introduction to planning interior spaces for students without drafting skills. Learn what it means to be an interior designer and apply conceptual approaches to interior design problems. Through sessions on color, scale and proportion, lighting, furniture arrangement, floor and wall treatments, and client psychology, learn to conceptualize and plan creative solutions for interior spaces. Master freehand dr...
  • Format: On Campus
  • Course Number: CRN 1839 - PCID 1001 A
  • Kazazian, Nishan
Jun 03 - Jul 10
On Campus
Monday & Wednesday
7:00 - 9:30 PM
Summer 2019
Basic Interior Space Planning
This is an introduction to planning interior spaces for students without drafting skills. Learn what it means to be an interior designer and apply conceptual approaches to interior design problems. Through sessions on color, scale and proportion, lighting, furniture arrangement, floor and wall treatments, and client psychology, learn to conceptualize and plan creative solutions for interior spaces. Master freehand dr...
  • Programs: Online Learning
  • Format: Online
  • Course Number: CRN 1997 - PCID 1001 X1
  • Bangia, Anshu
Jun 03 - Aug 04
Online
Summer 2019
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