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The Digital Marketing Ecosystem: An Introduction (Online)
Start here to gain an excellent understanding of the exciting and ever-changing world of digital marketing. Explore the evolution of digital marketing - how it began, where it is today, and where it’s heading. Understand the digital marketing ecosystem, and how elements such as strategy, channels, and platforms interconnect. Learn to navigate industry terminologies, core concepts, and methods for creating a successfu...
Aug 26 - Sep 29
Online
Fall 2019
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Design Thinking Fundamentals (Online - 1 of 5)
Design thinking is a practice pioneered by top design firms like IDEO and used by some of the world’s most innovative companies. In this course, you learn the methodology and develop the mindset that will equip you to better understand problems, unlock hidden needs, and design groundbreaking innovations to address those needs. We cover every element of the design thinking approach, from empathy research to ideation t...
Aug 26 - Sep 29
Online
Fall 2019
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Graphic Design History
This course covers the history of graphic design from the mid-19th century through the digital revolution. Influential movements are examined, including arts and crafts, art nouveau, Dada, Constructivism, De Stijl, Bauhaus, Neue Grafik, DIY Punk, and today’s digital landscape. Students explore the evolution of the discipline from typesetting to lithography to digital design and investigate the relationship of the gra...
Aug 26 - Oct 27
Online
Fall 2019
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Graphic Design 1
Learn design fundamentals and concept develop- ment as they relate to typography, composition, and color. Discover what makes the difference between ordinary images and powerful, effective graphics. Strengthen your design communication skills and develop your style and vision as you transform your concepts into finished design. The class explores the concept of visual communication in terms of the triad of message, f...
Aug 26 - Oct 27
Online
Fall 2019
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Fashion Merchandising
Study the fundamentals of fashion merchandising principles and the techniques you need to operate as a merchandiser in a successful fashion apparel company or as an entrepreneurial boutique owner. Analyze case studies outlining merchandising strategies used by manufacturers and retailers. Study the impact of consumer behavior and how it leads to forecasting. Learn about "global merchandising", where it's effective, a...
Aug 26 - Oct 27
Online
Fall 2019
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