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Design Thinking Fundamentals (Online - 1 of 5)
Design thinking is a practice pioneered by top design firms like IDEO and used by some of the world’s most innovative companies. In this course, you learn the methodology and develop the mindset that will equip you to better understand problems, unlock hidden needs, and design groundbreaking innovations to address those needs. We cover every element of the design thinking approach, from empathy research to ideation t...
Feb 24 - Apr 05
Online
Spring 2020
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Get Creative: Marketing Strategy (Online)
Craft, develop, and pitch your digital marketing plan. In this course students learn how to apply value proposition, identify and analyze brand attributes, and conduct a SWOT analysis for a brand, product, or service of their choosing. Learn from industry experts and guest speakers as you apply theory into practice to create your own digital marketing strategy. This is suggested as course number two of five in the D...
Feb 24 - Apr 05
Online
Spring 2020
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Programmatic, Mobile, and Native Marketing (Online)
Take your brand and business to the next level as we explore the roles of digital, mobile, and native marketing. In this course, we will examine the pros and cons of various media, how they relate to each other and data optimization, and how it all comes together to form a campaign. Learn how to expertly assess what media is right for you, and how to leverage media tools to achieve your marketing goals. It is strong...
Feb 24 - Apr 05
Online
Spring 2020
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Intro to UX: User Research Methods
User Experience is the convergence of a ‘user’, a person who owns a product, employs a service or is part of a system, and ‘experience’, what it feels like when you interact with a product, service or system. Shortened in industry practice to UX Design, this course will focus on the first stage in the process of UX Design: the foundations and methods of user research and discovery. Good UX research builds on th...
Mar 02 - May 10
Online
Spring 2020
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Social Media Marketing (Online)
Tap into the enormous potential of social media to effectively elevate your brand and business. In this class, we cover the essentials -- from mapping your strategy, choosing your channels, and crafting viral content to monitoring, measuring, and responding to user activity for best performance. Gain immediate actionable insights and set goals that will have you powering through your core KPIs (we'll explain what th...
Apr 06 - May 10
Online
Spring 2020
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