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Marketing
Get Creative: Marketing Strategy (Online)
Craft, develop, and pitch your digital marketing plan. In this course students learn how to apply value proposition, identify and analyze brand attributes, and conduct a SWOT analysis for a brand, product, or service of their choosing. Learn from industry experts and guest speakers as you apply theory into practice to create your own digital marketing strategy. This is suggested as course number two of five in the Di...
Feb 25 - Apr 07
Online
Spring 2019
Get Creative: Marketing Strategy (Online)
Craft, develop, and pitch your digital marketing plan. In this course students learn how to apply value proposition, identify and analyze brand attributes, and conduct a SWOT analysis for a brand, product, or service of their choosing. Learn from industry experts and guest speakers as you apply theory into practice to create your own digital marketing strategy. This is suggested as course number two of five in the Di...
Feb 25 - Apr 07
Online
Spring 2019
Public Relations: Practice and Critique
Students learn practical skills for conducting public relations campaigns through traditional and online course outlets. They also explore theories of human behavior that help PR specialists develop campaigns and understand a campaign’s effectiveness. Other readings compare public relations with propaganda campaigns and cover ethical issues involved in using information to manipulate behavior.
Jan 22 - May 07
On Campus
Tuesday
6:00 - 7:50 PM
Spring 2019
Public Relations: Practice and Critique
Students learn practical skills for conducting public relations campaigns through traditional and online course outlets. They also explore theories of human behavior that help PR specialists develop campaigns and understand a campaign’s effectiveness. Other readings compare public relations with propaganda campaigns and cover ethical issues involved in using information to manipulate behavior.
Jan 22 - May 07
On Campus
Tuesday
6:00 - 7:50 PM
Spring 2019
Finance for Management.
If understanding financial statements seems almost as easy as explaining nuclear fission versus nuclear fusion, and how each can produce energy, it might help to learn how and why standard financial statements are used at for-profit and not-for-profit enterprises, how enterprises of various sizes are financed, and how governance practices affect financial health. Case studies are used extensively.
Jan 24 - May 09
On Campus
Thursday
4:00 - 5:50 PM
Spring 2019
More than a course.
A new kind of network.
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