Back to The New School

Find your courses

Filter by
Explore by:
  • Area of Study
  • Term
  • Programs
Spring 2019
52 Search Results for “Consumer Behavior ”
Consumer Behavior
Today’s competitive marketing climate has led many companies to explore theories of consumer behavior. This course focuses on the profile of the consumer—psychographics and demographics—and consumer interests, with an emphasis on generational marketing. Segmented and niche markets and their development are also discussed. Prerequisites: none.
Mar 04 - May 12
Online
Spring 2019
Fashion Merchandising
Study the fundamentals of fashion merchandising principles and the techniques you need to operate as a merchandiser in a successful fashion apparel company or as an entrepreneurial boutique owner. Analyze case studies outlining merchandising strategies used by manufacturers and retailers. Study the impact of consumer behavior and how it leads to forecasting. Learn about "global merchandising", where it's effective, a...
  • Format: Online
  • Course Number: CRN 5258 - PCFD 0806 X2
  • Osborne, Mark
Mar 04 - May 12
Online
Spring 2019
Fashion Marketing Global Environment
This course examines fundamental marketing concepts in the global fashion marketing environment. Students explore consumer insights, positioning, competitive advantage, and channel decisions using both theoretical and practical approaches. Students analyze and identify target markets and become aware of key marketing decisions as they develop a global marketing plan for a fashion company. Prerequisites: none.
Mar 04 - May 12
Online
Spring 2019
Graphic Design History
This course covers the history of graphic design from the mid-19th century through the digital revolution. Influential movements are examined, including arts and crafts, art nouveau, Dada, Constructivism, De Stijl, Bauhaus, Neue Grafik, DIY Punk, and today’s digital landscape. Students explore the evolution of the discipline from typesetting to lithography to digital design and investigate the relationship of the gra...
Mar 04 - May 12
Online
Spring 2019
Design Thinking Fundamentals (Online - 1 of 5)
Design thinking is a practice pioneered by top design firms like IDEO and used by some of the world’s most innovative companies. In this course, you learn the methodology and develop the mindset that will equip you to better understand problems, unlock hidden needs, and design groundbreaking innovations to address those needs. We cover every element of the design thinking approach, from empathy research to ideation t...
Feb 25 - Apr 07
Online
Spring 2019
More than a course.
A new kind of network.
Back to top