Back to The New School

Find your courses

Filter by
Explore by:
  • Area of Study
  • Term
  • Programs
Spring 2019
148 Search Results for “Digital Marketing Campaigns”
Mixed Media:Contemp. Fusion
This mixed media studio course is geared to students interested in experimenting with a variety of art materials and combining photo imagery with the transparent textures of paint and layering techniques. A variety of media and processes will be used: water-soluble pencils and crayons, acrylic paints, inks, collage layering of textured papers from vintage magazines and books, photo transfers, and digital prints. Stud...
Mar 09 - Apr 20
On Campus
Saturday
1:00 - 3:30 PM
Spring 2019
Consumer Behavior
Today’s competitive marketing climate has led many companies to explore theories of consumer behavior. This course focuses on the profile of the consumer—psychographics and demographics—and consumer interests, with an emphasis on generational marketing. Segmented and niche markets and their development are also discussed. Prerequisites: none.
Mar 04 - May 12
Online
Spring 2019
Fashion Merchandising
Study the fundamentals of fashion merchandising principles and the techniques you need to operate as a merchandiser in a successful fashion apparel company or as an entrepreneurial boutique owner. Analyze case studies outlining merchandising strategies used by manufacturers and retailers. Study the impact of consumer behavior and how it leads to forecasting. Learn about "global merchandising", where it's effective, a...
  • Format: Online
  • Course Number: CRN 5258 - PCFD 0806 X2
  • Osborne, Mark
Mar 04 - May 12
Online
Spring 2019
Fashion Marketing Global Environment
This course examines fundamental marketing concepts in the global fashion marketing environment. Students explore consumer insights, positioning, competitive advantage, and channel decisions using both theoretical and practical approaches. Students analyze and identify target markets and become aware of key marketing decisions as they develop a global marketing plan for a fashion company. Prerequisites: none.
Mar 04 - May 12
Online
Spring 2019
Fashion Flats
Flat sketching is an essential part of garment production. It communicates details in the design and construction of a garment, from concept to marketing. This course introduces the professional techniques used to create fashion flats, ranging from traditional hand sketching to the use of Adobe Illustrator to produce sketches digitally in a vector format. Prerequisite: Familiarity with the Mac operating system. Knowl...
Mar 04 - May 12
Online
Spring 2019
More than a course.
A new kind of network.
Back to top