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Spring 2019
148 Search Results for “social impact”
Centering Your Brand
This workshop, targeted to students and working professionals who intend to establish or have an existing business or brand in a creative industry, pairs design and brand strategy. Students, who seek to achieve their goals and refine their voice and expression, explore their unique vision through our interactive, hands-on workshop-style course. Prerequisites: none.
  • Format: On Campus
  • Course Number: CRN 5266 - PCFD 0820 A
  • Lau, Bliss
Apr 13 - Apr 27
On Campus
Saturday
10:00 - 5:00 PM
Spring 2019
Social Media Marketing (Online)
Tap into the enormous potential of social media to effectively elevate your brand and business. In this class, we cover the essentials -- from mapping your strategy, choosing your channels, and crafting viral content to monitoring, measuring, and responding to user activity for best performance. Gain immediate actionable insights and set goals that will have you powering through your core KPIs (we'll explain what th...
Apr 08 - May 12
Online
Spring 2019
Worth to Westwood:Fashion Hist
In this course, we explore fashion beginning with the father of haute couture and concluding with the designer who brought punk and new wave fashion into the mainstream. We discuss fashion in its historical context, examining economic and technological influences, as well as those from the world of arts and artists. Broad thematic considerations include the nature of fashion (what it is and what it does) and its rela...
Mar 04 - May 12
Online
Spring 2019
Consumer Behavior
Today’s competitive marketing climate has led many companies to explore theories of consumer behavior. This course focuses on the profile of the consumer—psychographics and demographics—and consumer interests, with an emphasis on generational marketing. Segmented and niche markets and their development are also discussed. Prerequisites: none.
Mar 04 - May 12
Online
Spring 2019
Fashion Merchandising
Study the fundamentals of fashion merchandising principles and the techniques you need to operate as a merchandiser in a successful fashion apparel company or as an entrepreneurial boutique owner. Analyze case studies outlining merchandising strategies used by manufacturers and retailers. Study the impact of consumer behavior and how it leads to forecasting. Learn about "global merchandising", where it's effective, a...
  • Format: Online
  • Course Number: CRN 5258 - PCFD 0806 X2
  • Osborne, Mark
Mar 04 - May 12
Online
Spring 2019
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