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Fall 2019
Consumer Behavior
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Today’s competitive marketing climate has led many companies to explore theories of consumer behavior. This course focuses on the profile of the consumer—psychographics and demographics—and consumer interests, with an emphasis on generational marketing. Segmented and niche markets and their development are also discussed. Prerequisites: none.
Aug 26 - Oct 27
Online
Fall 2019
Today’s competitive marketing climate has led many companies to explore theories of consumer behavior. This course focuses on the profile of the consumer—psychographics and demographics—and consumer interests, with an emphasis on generational marketing. Segmented and niche markets and their development are also discussed. Prerequisites: none.
Aug 26 - Oct 27
Online
Fall 2019
Today’s competitive marketing climate has led many companies to explore theories of consumer behavior. This course focuses on the profile of the consumer—psychographics and demographics—and consumer interests, with an emphasis on generational marketing. Segmented and niche markets and their development are also discussed. Prerequisites: none.
  • Programs: Online Learning
  • Format: Online
  • Course Number: CRN 5016 - PCFD 1855 X1
  • Johnson, Marie
Aug 26 - Oct 27
Online
Fall 2019
Disruptive immersive media design and technologies are transforming human-computer interactions. Information technology revolutions have democratized data. Now the nexus of the Internet of things, virtual reality (VR), augmented reality (AR), mixed reality (MR), artificial intelligence (AI), and robotics will bring about waves of disruption in next-generation computing platforms. Google and Facebook are investing hea...
  • Format: On Campus
  • Course Number: CRN 4013 - NMGT 0112 A
  • Anderson, Debra
Aug 28 - Dec 11
On Campus
Wednesday
6:00 - 7:50 PM
Fall 2019
Immense amounts of data collected on the Internet can be harnessed for business and other purposes. In this course, students learn basic skills for finding and analyzing data, identifying patterns in it, and presenting results in a succinct manner. Development of these practical skills is framed by readings on consumer behavior, market segmentation, and the privacy issues that arise from the collection, use, and abus...
  • Format: On Campus
  • Course Number: CRN 3000 - NMGT 2112 A
  • Anderson, Debra
Aug 28 - Dec 11
On Campus
Wednesday
6:00 - 7:50 PM
Fall 2019
More than a course.
A new kind of network.
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