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Fall 2019
Design Thinking Fundamentals (Online - 1 of 5)
Design thinking is a practice pioneered by top design firms like IDEO and used by some of the world’s most innovative companies. In this course, you learn the methodology and develop the mindset that will equip you to better understand problems, unlock hidden needs, and design groundbreaking innovations to address those needs. We cover every element of the design thinking approach, from empathy research to ideation t...
Aug 26 - Sep 29
Online
Fall 2019
The Digital Marketing Ecosystem: An Introduction (Online)
Start here to gain an excellent understanding of the exciting and ever-changing world of digital marketing. Explore the evolution of digital marketing - how it began, where it is today, and where it’s heading. Understand the digital marketing ecosystem, and how elements such as strategy, channels, and platforms interconnect. Learn to navigate industry terminologies, core concepts, and methods for creating a successfu...
Aug 26 - Sep 29
Online
Fall 2019
Color Theory
Discover color and its implications for designers and artists. Study ideas of space and the use of color to solve spatial problems. Look at color harmony and the way colors interact, as well as color qualities and combinations. Online students must have access to a scanner. Prerequisites: none.
Aug 26 - Oct 27
Online
Fall 2019
Consumer Behavior
Today’s competitive marketing climate has led many companies to explore theories of consumer behavior. This course focuses on the profile of the consumer—psychographics and demographics—and consumer interests, with an emphasis on generational marketing. Segmented and niche markets and their development are also discussed. Prerequisites: none.
Aug 26 - Oct 27
Online
Fall 2019
Fashion Merchandising
Study the fundamentals of fashion merchandising principles and the techniques you need to operate as a merchandiser in a successful fashion apparel company or as an entrepreneurial boutique owner. Analyze case studies outlining merchandising strategies used by manufacturers and retailers. Study the impact of consumer behavior and how it leads to forecasting. Learn about "global merchandising", where it's effective, a...
Aug 26 - Oct 27
Online
Fall 2019
More than a course.
A new kind of network.
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