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Industry Snapshot: Digital Marketing

June 13, 2018 at 11:05AM
Industry Snapshot: Digital Marketing

In today’s business environment, knowledge is power. As digital media and personal device use grows, new insights about consumers, their habits, behaviors, and needs are changing the ways that businesses both gain access to—and wield knowledge about—how best to reach them. In this context, individuals with the best knowledge of current digital marketing strategies are a key component to driving the success of a wide range of organizations across industries. According to LinkedIn’s Workforce Report for May 2018, companies across the U.S. are in need of 230,000 more skilled marketers to join their teams.

Want to know how your business, or you personally, could benefit from increasing your marketing expertise this exciting new era? Here is a quick snapshot into the life of a digital marketer:


According to a report from Forrester Research, “the U.S. digital marketing spend will near $120 billion by 2021 and investment in paid search, display advertising, social media advertising, online video advertising and email marketing will pace to 46% of all advertising in five years.”

With companies looking to increase spending across digital marketing budgets, there has never been a better time to work in digital marketing. Gaining additional knowledge in this sphere can take an active role in generating new professional opportunities, from leveling up your expertise for that promotion or driving traffic to your personal website.

To take a deeper look into a possible digital marketing career, consider the specific hiring positions that need to be filled, what locations are most competitive for this field, and salary ranges of some positions you may find yourself qualified for:

Top Posted Occupations

  • Marketing Manager
  • Market Research Analysts and Marketing Specialists
  • Advertising Sales Agents
  • Web Developers
  • Public Relations Specialists
  • Computer Occupations
  • Sales Managers
  • Graphic Designers
  • Sales Representatives
  • Advertising and Promotions Managers

(Source: EMSI)

Top Hiring Locations

  • New York City
  • Atlanta
  • Chicago
  • Washington D.C.
  • Boston
  • Los Angeles
  • Dallas
  • Denver
  • Austin
  • Charlotte

(Source: EMSI)

Top Salaries


The demand for career opportunities in digital marketing can require a range of aptitude and varying kinds of expertise. Workers looking to transition across sectors can integrate the following universal abilities into new digital marketing solutions. (You may even be glad to hear that old school skill sets are very much relevant skills to have!)

  • Management
  • Communications
  • Editing
  • Writing
  • Research
  • Sales
  • Presentations
  • Innovation
  • Leadership

(Source: EMSI)


The New School’s Open Campus Digital Marketing Online certificate is the perfect way to jump-start your career potential with a network of industry professionals, cutting-edge research and strategies to broaden your knowledge base, and opportunities to practice developing your skill set with motivated peers. These 5-6 week courses are offered online for flexibility:

  • The Digital Marketing Ecosystem: An Introduction
  • Getting Creative: Your Digital Marketing Strategy
  • Social Media Marketing
  • Programmatic, Mobile, and Native Marketing
  • Digital Marketing Campaigns


Check out these additional resources to get your digital marketing career started: 

  • Glassdoor— Search millions of jobs and get the inside scoop on companies with employee reviews, salary ranges, and more.
  • LinkedIn— Apart from allowing users to research companies and individuals directly, LinkedIn lets users search for jobs by industry and location, using their job board. The site also suggests jobs you may be interested in based on the information you’ve provided in your profile.
  • Mashable— Mashable is a multi-platform media and entertainment company and has a job board that helps you search for specific in-industry jobs.
  • American Marketing Association— The American Marketing Association is a professional association for marketing professionals. It is an essential community for marketers and will connect you to marketing resources and jobs in the industry.
  •—Aside from the inbound marketing content and networking opportunities provides, the site also has a dedicated inbound marketing jobs section.

Written by Casey O'Connell for Open Campus.

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