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About This Certificate

Mastering digital marketing is a path to success in today’s technology-driven global economy. Whether you want to jumpstart a marketing career, launch an entrepreneurial venture, or inspire a team with best-in-class strategy, our online program will equip you with leading industry skills. Learn to develop digital strategies and tactical approaches across a range of platforms, leverage social media, and reach new audiences to support businesses of all kinds. The Digital Marketing Certificate consists of five courses and are designed to be taken in order, but all courses are open to students wishing to explore any particular topic. 

Timeline to Completion: Courses last five. Most students take two courses per semester and complete the certificate in one year or less.

Enrollment Type: Noncredit

Number of Courses: 5 courses

Format: Online only

Course Sequence: Students planning to complete the certificate are advised to take The Digital Marketing Ecosystem: An Introduction first and Digital Marketing Campaigns last.

$577 per course; $2,885 total

Required Courses
The Digital Marketing Ecosystem: An Introduction (Online)
  • Aug 26 - Sep 29 , Fall 2019
  • White, William
Get Creative: Marketing Strategy (Online)
  • Oct 01 - Nov 03 , Fall 2019
  • Crawford, Agustin
Social Media Marketing (Online)
  • Aug 26 - Sep 29 , Fall 2019
  • Hlywak, Stephanie
Programmatic, Mobile, and Native Marketing (Online)
  • Oct 01 - Nov 03 , Fall 2019
  • Custer, Caleb
Digital Marketing Campaigns (Online)
  • Nov 04 - Dec 15 , Fall 2019
  • Custer, Caleb
What You’Ll Learn
  1. Understanding of brand strategies across today’s top digital platforms.
  2. Knowledge of data analysis, KPIs, and desired outcomes.
  3. An implementable digital marketing plan.
Who Should Enroll
  • Marketers who wish to diversify their digital skill set to support business growth.
  • Entrepreneurs looking to launch and market their brand.
  • Professionals interested in pivoting to a career in digital marketing.

How to Enroll

More than a course.
A new kind of network.
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