Lead the media industry as it evolves. The Graduate Certificate in Media Management program provides a solid foundation of management principles and leadership skills for business professionals working or seeking work in the ever-changing global media landscape. The curriculum includes courses in innovation and entrepreneurship, marketing and media sales, integrated media strategies, data analytics, business development, and project leadership. Students learn about industry perspectives, media management and leadership, media economics, information technologies, competitive strategies, and corporate responsibility.
Timeline to Completion: This curriculum is designed to be completed in one year (two academic terms) of full-time study, but working students are welcome to study part-time.
Enrollment Type: Graduate credit
Number of Courses: 4 approved courses (12 credits)
Format: On-campus, online or a combination of both
Course Sequence: Courses should be taken in the order they are listed.