Whether you’re looking to give depth and purpose to your career path in marketing itself, an entrepreneur seeking to break out, or a leader aiming to inspire best-in-class strategic approaches to marketing from your team, our online certificate program will equip you with skills at the forefront of the industry. Learn to develop brand strategies and identities across a range of digital platforms, conquer the social media arena, understand leading techniques for effective user acquisition and to be a force of growth in your business.
Certificate Requirements
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Course requirements: 5 individual online courses
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Timeline to completion: Courses last six weeks or less. Most students take two courses per semester. Certificate must be completed in two years.
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Cost: $525 per course, $2,625 total cost.
The Digital Marketing Certificate consists of five courses and are designed to be taken in order, but all courses are open to students wishing to explore any particular topic. The last course, Digital Marketing Campaigns, is the capstone course and should be taken by students who have completed the previous courses, or have significant digital marketing experience. Students planning to earn the certificate are encouraged to complete courses in the following suggested order:
- The Digital Marketing Ecosystem: An Introduction
- Getting Creative: Your Digital Marketing Strategy
- Social Media Marketing
- Programmatic, Mobile, and Native Marketing
- Digital Marketing Campaigns